Routine Request: ASPCA Members Can Help Animals Affected by Hurricane Katrina (Objs. 1, 3) In…

Routine Request: ASPCA Members Can Help Animals Affected by Hurricane Katrina (Objs. 1, 3)

In September 2005, the American Society for the Prevention of Cruelty to Animals set up two web-based databases to help recover animals affected by Hurricane Katrina, a category 5 hurricane that affected Louisiana, Mississippi, and Alabama in September 2005. One database solicited volunteers for help in affected areas while the other provided a place to register lost pets and view photos of pets found. You may learn more about the ASPCA by visiting its website at You also may learn more about its programs to help animals affected by Hurricane Katrina by reading the following article: Sullivan, J. (2005, September 3). ASPCA sets up database for lost pets and volunteer opportunities. PR Newswire, NA. Available at Required: Respond to the following communication situations as directed by your instructor. 1. As membership director of your local ASPCA chapter, send an email message to all of your members announcing the databases and emphasizing how your members can help. You might highlight volunteer opportunities at affected shelters, monetary donation opportunities, or temporary animal adoption opportunities. While members need specifi c information about how they can help, you can safely assume they are interested in the health and well-being of animals and want to help. Persuasive techniques are not necessary because this message can be considered routine. 2. As a group, complete a public service announcement to run on your local public radio station. The purpose of the PSA is to provide information about the plight of animals following a natural disaster and give information about how the average person can help. Be sure to provide contact information for your local ASPCA chapter. Be creative in how you provide this information; consider using a skit or imaginative concept that will fi t the radio medium.

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