You are a manager of a research company. Your research team has developed a transition package…

You are a manager of a research company. Your research team has developed a transition package that allows a gas-powered engine to transition to running on biofuels. The availability and low cost of biofuels make the transition package a potential game changer in the automobile market. You have named the product Sparkit.

In addition to tests completed by your staff, you have partnered with a large automobile producer to ensure the transition package works with many different types of vehicles. The large automobile producer remains a partner in the product as a result of their involvement, and you anticipate that future vehicles from the producer may use the technology when initially built. With the producer’s assistance, you anticipate 50% of cars currently on the road can potentially be retrofitted with your product. The producer has created a guide for your sales force to ensure that Sparkit is not sold to customers whose cars are not compatible with the product.

This is the first big product developed by your company. Your sales and service teams do not have current relationships with potential buyers. One potential risk is that purchasers may choose to install the transition package on their own rather than choose a knowledgeable automotive professional to install it. You anticipate there may be issues with installation as a result.

The success of Sparkit relies upon an external partner, Autojor, who manufactures a filter critical to the proper operation of the transition package. As the result of a natural disaster, Autojor recently lost a manufacturing plant that was responsible for producing 25% of your inventory. You will need to work closely with this partner to ensure their manufacturing operation is able to continue supporting the just-in-time environment to meet sales demands. Your contact’s name at Autojor is Mateo Kalani.

You have received a customer complaint via the company’s social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as follows: “I bought and installed Sparkit. It doesn’t work! The instructions do not match my engine’s layout, and now my car doesn’t work at all. This was supposed to save me money, but now my car won’t run. I’ll have to put more money into getting it fixed. This is ridiculous. I have told all my friends, and now I am telling the world—do not buy this product! If you do, you will regret it.”

A. Compose a motivational email to internal staff that discusses two advantages and two disadvantages of the product and explain how to mitigate the disadvantages should they occur.

B. Compose an informational email to external stakeholders (i.e., investors, shareholders) that discusses two distinct organizational and/or financial impacts the product will create.

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