You are a car manufacturer owner, Give your car a special brand name. Plot a Positioning Map to…

You are a car
manufacturer owner, Give your car a special brand name. Plot a Positioning Map
to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota,
Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and
the horizontal dimension is for safety. Don’t forget to depict the market share
size of your brand and the other brands on the map. (3 Marks)

Question 2 – Mandatory
(9 Marks)

a. You are a business
owner, and you use Product Differentiation. What is your business? How do you
implement Product Differentiation? (I need practical example; not theoretical
definitions) (3 Marks)

b. You are a business
owner, and you use Services Differentiation. What is your business? How do you
implement Services Differentiation? (I need practical example; not theoretical
definitions) (3 Marks)

C. You are a business
owner, and you use People Differentiation. What is your business? How do you
implement People Differentiation? (I need practical example; not theoretical
definitions) (3 Marks)

Question 3 – Mandatory
(9 Marks) 1

a. You are a business
owner, and you use More-for-More positioning. What is your business? How do you
implement More-for-More positioning? (I need practical example; not theoretical
definitions) (3 Marks)

b. You are a business
owner, and you use best-of-both positioning. What is your business? How do you
implement best-of-both positioning? (3 Marks)

c. which winning value
proposition is very difficult to sustain in the long run? And why is it very
difficult to sustain in the long run? (3 Marks)

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