What did Frank mean when he said he had been trying to throw them the “hawser”. Relate this to…

What did Frank mean when he said he had been trying to throw them the “hawser”. Relate this to the Buyer’s Journey.

Share the steps you went through the last time you purchased something. Think about the steps and apply the Buyer’s Journey steps from the lecture.

Note: “In general, every buyer follows three main steps in the buying process before becoming a customer: awareness, consideration, and decision. Understanding the buyer’s journey allows companies to finetune their marketing strategies to attract the optimal target audience for their product or service.” these are the buyer’s journey steps from the lecture

You will need to make at least three (3) posts to the discussion with the posts occurring both at the beginning of the week (Sun – Wed) and the end of the week (Thurs – Sat).

Note: a quality post brings new information or insights to the discussion. It is more than confirming, agreeing or summarizing others. A post must be at least three (3) sentences.

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