The marketing information system refers to the way in which an organization _____________,…
The marketing information system refers to the way in which an organization _____________, _______________, and ________________ its research in the marketing context. a gathers, implements, disseminates b collects, uses, distributes c gathers, uses, disseminates d collects, applies, distributes
Question 2 : Which of the following statements concerning focus groups is true? It is wise to select participants who have substantial experience with focus groups. b They are heterogeneous. c They generate a representative view of a wider population. d They typically comprise 15 to 25 people.
Question 3: Quantitative research refers to a study to which ___________ estimates can be attached. a numerical b causal c factual d hypothetical
Question 4 : A researcher might decide to use personal interviews for the following reasons? A b and c b They yield a large amount of information c They are flexible and adaptable to the situation and the respondent. d They take a considerable amount of time to conduct.
Question 5 (: Which of the following is a purpose of a questionnaire? To motivate the respondent. b All of the above. c To make data comparable. d To minimize bias.
Question 6 : Which of the following statements concerning sample size is TRUE? The larger the sample, the more accurate the results b All of the above.