The COO of Levi’s wants to change the brand’s supply chain. Levi Strauss COO Liz O’Neill said one…

The COO of Levi’s wants to change the brand’s supply chain.

Levi Strauss COO Liz O’Neill said one of the company’s goals is for consumers to wear its goods for extended periods of time during a discussion about supply chain transformation at NRF Retail Converge on Monday. “We want to make it clear to customers that our items are the polar opposite of quick fashion. They’re not disposable items; you can keep them for a long time “According to O’Neill.
Part of the retailer’s emphasis, according to O’Neill, is to educate customers on how to recycle its products or use the company’s tailor shops to repair or customise them. “Sustainability isn’t simply the ethical thing to do; it’s also the smart thing to do. It’s a win-win situation “According to O’Neill. The company will continue to press forward with its efforts in the fourth quarter with the publishing of its first sustainability report. According to O’Neill, it will allow the firm and others to track its success, enhance openness, and allow Levi’s to demonstrate its effect by tracking its initiatives over time. “We do make them better,” O’Neill said of Levi’s goods’ longevity and the company’s desire to develop loyalty in order to reduce overconsumption.

Jeff Hogue, the retailer’s chief sustainability officer, recently wrote a blog post about conscious consumption in which he mentions how almost 100 billion items of clothes are produced each year. Hogue mentions Levi’s recent Purchase Better, Wear Longer campaign, which focuses on overproduction and overconsumption and aims to “deliver a call to action for ourselves, our consumers, and our industry to be more thoughtful about how we design, produce, market, and buy garments.”

According to O’Neill, the firm also has carbon emission objectives, including a 40% decrease in emissions within its supplier chain. “We work with third-party providers, which necessitates collaboration with them to ensure that we are on the same page. And that they will receive the assistance they require to put in place the initiatives that will enable them to operate more sustainably.”

When Levi’s announced a series of leadership changes last autumn as part of the brand’s drive to focus on direct to consumer and digital transformation, O’Neill was named chief operations officer. Due to the pandemic’s impact, the firm had to cut roughly 700 worldwide, non-retail, and non-manufacturing employees, or 15% of its staff, a year ago.

Answer the following questions using evidence from papers, journals, and textbooks while referring to the case study. At the conclusion of each question, write the reference/s for all citations.

Levi’s activities and plans for attaining sustainability are discussed in this instance. Support Levi’s initiative by concentrating on the five (5) possible areas of operations management.

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