Pretend that you and your group members are marketing managers for any one of the following food…
Pretend that you and your group members are marketing managers for any one of the following food manufacturers: Ultima Foods, McCain Foods, Kellogg’s Canada Inc., Post Foods Canada, Kraft, Nestles, Brookside, Nature’s Path, Jane’s, Dole, Coca Cola, Chapmans, CoolWay, or any other food manufacturing company that operates in Canada (but please get my approval first if your company is not on my list). Please note you are NOT ALLOWED to choose any fast food restaurant companies – so, no Starbucks, Tims, McDonalds, Aroma etc., or any grocery store chains (Loblaw, Longos, and Whole Foods). The rationale for this is that these organizations also provide “services” and service marketing requires 4 more Ps which we do not review until the last week of the semester.
For this project, you must create a “new” offering for the company for the CANADIAN marketplace. Remember, a new product can mean many things
I also want to see a SWOT analysis that ultimately supports your proposal regarding a specific new product opportunity. That is, your new product should “fit” with your company’s corporate mission and objectives, and capitalize on both your corporate strengths and the evolving market opportunities. Remember “strategic planning” is the process of “creating and maintaining a fit between the firm’s objectives and resources and the evolving market opportunities”.