Ghandour company decided to target an older age group for its well-known product Tarboush…

Ghandour company decided to target an older age group for its well-known product Tarboush Ghandour; this is an example of market expansion. *

2 points

True

False

The development of the marketing strategy usually takes place at three levels. *

2 points

True

False

The rivalry among existing firms in the Media field is more intense, if the competitors in the industry are roughly evenly balanced in terms of size. *

2 points

True

False

At Ford, “Quality is job 1.” Is an example of differential value. *

2 points

True

False

The decline stage of “Biramounada” by Almaza beer, should be marked by a stage of severe competition and market fragmentation. *

2 points

True

False

Company should decide either to invest or under invest in ego trips and sleepers, if the company decides to invest in them they will become today’s breadwinners. *

2 points

True

False

Economy Store has been extremely successful in offering basic products at low prices this is an example of differentiation strategy. *

2 points

True

False

Environmental groups demonstrate and care for the environment pressure automobile companies to produce fuel economical, low emission vehicles to be designed for city use; this is part of the political environment. *

2 points

True

False

Fitness products from sportswear to exercise machines best target the youth market. *

2 points

True

False

Defining the business mission is a co-requisite for core strategy formulation. *

2 points

True

False

When market orientation is high, employee job satisfaction and commitment is low. *

2 points

True

False

When entry barriers are low, competition tends to be high. *

2 points

True

False

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