“DOLLARAMA” Canadian company and evaluate “DOLLARAMA” on differentiated platform the following…

“DOLLARAMA” Canadian company and evaluate “DOLLARAMA” on differentiated platform the following CRM and Business Strategy criteria’s. (dont give answer of RBC bank which is alredy available on this platform that why i specially mention company name “DOLLARAMA” otherwise i will dislike the answer) and also dont give explanation in few line each answer must be explained in 8 to 10 line minimum.
Customer Communication and Retention Application Criteria:
1. Empowering CRM Staffs
2. Customer Responsiveness.
3. Customer Feedback
4. Sales Forecasting
5. Product Shortage – Allocation and Arbitrage
6. Seasonal Pricing and New Product Launch Strategies
CRM Strategy and Organization Automation Criteria:
1. Customer – Supplier Relationships
2. Interactions and Reciprocity.
3. Commitment and Trust
4. Communities/Social Structures
5. Nature of CRM Strategy – Operational Excellence, Product Leadership, Customer Intimacy
6. Relationship – Oriented Culture

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