All of the following are considered when determining Quality Score for a search keyword, except…

All of the following are considered when determining Quality
Score for a search keyword, except

Question 17 options:

1)

expected CTR

2)

conversion rate

3)

landing page experience (bounce rate)

4)

ad relevance

Mobile users engage in more “snacking” than desktop users. This
means that

Question 18 options:

1)

mobile users make smaller, more frequent purchases

2)

mobile users have shorter, more frequent usage sessions

3)

mobile users find restaurants more frequently from their
phones

4)

mobile users spill crumbs on the phones more readily than on
their desktop keyboards

Social media content from a company should

Question 33 options:

a)

make the company seem like a friend to its followers

b)

usually be humorous

c)

provide value to its followers

d)

show advantages over the company’s competitors

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