You are the marketing manager of an established vehicle company Juki, which sells cars with…

You are the marketing manager of an established vehicle company Juki, which sells cars with fairly moderate price range in South Asian countries. Your company has had wonderful experience in terms of market share in past years. However, with the increasing competition in the market, your market share has been declining in recent days. At one side is the success of small cars with affordable prices targeted towards the middle level class, and at the other end is luxurious vehicles with high pricing. Both of these categories are doing very well in the market.

Now as marketing manager of Juki, advice the management team to take corrective actions to secure your position in the market. Your small survey with the middle class and high class customers, both show they are not interested in your vehicles due to its pricing, features, design, brand recognition etc. what should you should suggest to your management team today? Give correct advice with justification in brief detail.

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