Discussion Topic #17 What is contextual marketing? In one of our lectures this week I mention contextual marketing. This is a “newer” marketing term to many marketing professionals, professors, and st

Discussion Topic #17 What is contextual marketing?

In one of our lectures this week I mention contextual marketing. This is a “newer” marketing term to many marketing professionals, professors, and students alike. Please watch the short Youtube.com videos where an example of contextual marketing is discussed.

The post below is really fun– you’re at the mall, and you phone vibrates……

Here’s an valuable read on this topic;

https://www.bbvaopenmind.com/en/the-last-mile-of-iot-artificial-intelligence-ai/

I now request that you offer an original, creative example of contextual marketing. 

Please provide detail on what medium will be used to communicate the offer, consider the target market, and support why your marketing and sales idea would be efficient and effective. 

MUST INCLUDE DATA AND STATISTICS!!

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